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knowledge base


If you're a XYZdirect client, you know the routes to optimize your ROI's, best direct channels, right proposition, best creative, what to run again, what not to do - all as part of our service. It's an approach that typically makes our clients' campaigns around 20% more effective.

We achieve it through:
  • An obsession with test & learn.

    Through this approach we deliver robust recommendations on channel, message and creative execution, all helping you get the optimum ROI for your spend.

    Let it not be said that we're selfish. Here we share with you some of the knowledge we have acquired over the past 5 years.

      email knowledge base
    Acquired from developing and executing over 5,000 campaigns since 2000
      Search knowledge base
    Acquired from planning and executing over 50 search campaigns since 2004

      Mobile knowledge base
    From sms to bluetooth we are keeping our thumb on the button
      Digital Insights
    All the latest trends and insights we have discovered

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