email-marketing email-marketing
You Are Here :: XYZdirect > knowledge base > search marketing knowledge base

Google's Common Characters


Google allows for the use of common characters (syntaxes) to help guide it's engine in understanding what you're looking for.

By default, if you type more than one word without syntaxes, Google will interpret this as 'AND' between each word.

Google is not case sensitive.
Searching for 'MOTORBIKE', 'Motorbike' or 'motorbike' will produce the same results.

Below are some common syntaxes you can use to narrow down your searches, an example of its use and how Google will interpret the query:

Common syntaxes:

OR
Syntax |
Example shopping | holidays
Google will search for 'shopping' or 'holidays'

Exact phrase/words
Syntax ""
Example "shopping sales new south wales"
Google will search for the exact words "shopping sales new south wales"

Group
Syntax ( )
Example shopping (hours | centers)
Google will search for 'shopping', 'hours', 'shopping hours', 'centres' and 'shopping centres'

Web address
Syntax inurl:
Example inurl:shopping
Google will search for the word 'shopping' in the url (web address)

Domain name
Syntax site:
Example site: .au
Google will search for all the domain names with '.au'

Wildcard
Syntax *
Example shopping *
Google will search for the word shopping and any other word succeeding it - such as: 'shopping times', 'shopping centre', 'shopping discount', 'shopping secrets', etc.

Source: Google Hacks 100 Industrial-Strength Tips & Tools Tara Calishain & Rael Dornfest


© Copyright 2008 XYZdirect Pty Ltd - digital marketing specialists