channel migration
Customers select the channel through which they transact with a business.
XYZdirect seeks to ensure that customers are presented with the channel choices relative to the desired business output.
Channel migration tends to have to deliver to key outputs:
Operational cost saving by migrating customers to a more cost effective communication channel, e.g. from Direct mail to email.
See an example of this migration here
Increases Customer engagement driven by the fact that you are communicating with your customer via the channel through which the customer prefers to communicate/transact.
Check out the channels we use here |
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