customer attrition
Keeping customers affiliated with your product or service is a major concern for all businesses, in Australia we are observing average attrition rates run from 15% - 25% annually, depending on product type.
Attrition is a complex multi-faceted problem, but taking the right actions can significantly reduce the problem.
The foundations to how XYZdirect approaches Attrition are:
Become proactive about retention activities rather than reactive about regaining lost customers
Communicate new opportunities or product offers to customers in a timely manner
Continuously provide customers with account and product information
Consistently provide high quality service across all channels
Check out the channels we use here
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