bluetooth marketing
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XYZdirect provide location based wireless marketing solutions that deliver digital content directly to consumers' mobile phones and PDAs.
Using Bluetooth technology, we can either broadcast content to consumers based on presence at a specific location (examples would be retail stores, sporting arenas and visitor attractions) or enable users to download content by placing their handset against a designated touch point (examples would be exhibition stands or Poster adverts at bus shelters).
Through the Bluetooth channel a rich range of digital content can be delivered to consumer's handsets, including video clips, screensavers, wallpapers, mp3 files (ringtones and voice messages), e-vouchers, e-business cards, event reminders, java games – and unlike SMS, the sending of all files via Bluetooth is free.
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Where can Bluetooth be deployed?
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A retailer could broadcast an offer to all consumers who remained in their store for more than 10 minutes (considering, but not making a purchase).
The offer might be “Spend $100 and we’ll give you X gift with purchase or a $20 voucher off your next purchase”.
This would enable potentional in store considerers to become purchasers through incentivisation at this visit.
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All exhibition visitors who remain within a defined distance of the exhibitor’s stand, for a defined period of time (parameters design to qualify an interested prospect) will be sent a mess age to their bluetooth phone.
The message could include: The contact details (e-card) of the exhibitor, an image of the product, a video of the product range, an offer on the product (order within 10 days for a free upgrade), a reminder in their calendar of when anew product is scheduled for release or simply a reminder of the exhibitors location at the exhibition. |
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Why should you consider Bluetooth as a marketing channel?
Immediacy: The mobile accompanies us at every moment throughout the day, it is a personal object and it is always switched on.
Rich Content: The new mobiles are always more powerful and of high performance, always able to receive more absorbing contents increasing the user experience of the consumer.
Relevance: Messages can be coherent/contextual to the environment in which the user is immersed at the moment of contact.
No spam: It is a permission oriented technique as the message reception is subject to the explicit approval of the user.
Low cost: The sending of content via Bluetooth, unlike SMS, is FREE.
Measurable to ROI: Delivers rich reporting on consumers interaction in terms of time spent within your retail store, number of pieces of content downloaded to consumers devices.
What are the potential applications of the Bluetooth channel?
Adds an interactive element to outdoor campaigns, exhibitions and events, which opens a dialogue with the prospect and invites further engagement.
Opportunity for viral marketing as consumers can forward content on to friends
Content saved in consumer’s mobile phone extends the length and frequency of the dialogue with the consumer
Please contact us to discuss opportunities for Bluetooth across your business
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