media planning & buying
Our approach is single minded, for every media $ we spend we target a $4 return
We achieve this objective 85% of the time.
All media are considered direct channels, media placement for XYZdirect has one clear objective: To generate a qualified, profitable response.
Every message and every placement or planned to maximize every dollar.
We ensure that our clients' offers will always be in the right media across the right channel for the target audience and that the offer presentation and placement maximizes both acquisition and branding value for our clients.
Acquiring the highest quality registration, at the most efficient cost per registration, at the optimal volume, is XYZdirect's philosophy.
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| We plan and buy campaigns across the following media: |
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Web sites - See our recent campaign for Australian Red Cross here
Search engines - We are managing multiple campaigns
where we "own" the no.1 position on Google.
Click on a link below to see a live example of our
number 1 positions:
- Sydney Attractions Group
- Sydney Aquarium
List rental (email and sms) - We have comparative campaign results from all the major Australian email & sms lists, so our planning is based on recent response statistics and ROI metrics.
For an independent overview of all the Australian lists available for rental, including response comparisons
contact us
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