email marketing technology

XYZdirect provides flexible email marketing programs that are designed to assist in the drive for revenue, enhance brand awareness, strengthen customer relationships and streamline sales and marketing processes.

Here we compare the features of our self and full service/managed email marketing options.

For a demo of these services contact us

Service Feature	Full service	Self service
Campaign planning and strategic consultancy
Data and list management
Set up, testing and deployment of campaigns		By Client
Mailing template creation system including HTML content editor
Web page/micro site creation system to compliment the email message
List cleansing
Message testing across 15 email clients and 5 spam filters
Data segmentation for message targeting
High speed delivery of up to 5 million messages per hour.
Hosting of images, forms and supporting web pages
Management of new subscribers, unsubscribes and subscriber detail updates.
Ability to include refer a friend functionality within any mailing
Management of hard and soft bounces, including automatic removal from future campaigns
Real time reporting of all key metrics through to conversion
Dynamic content population within messages relative to list profile data
Sending of attachments
Foreign language email including double Byte
Automatic HTML/text detection (aka. "sniffer" technology)
Trigger based messaging
Help desk support	n/a
Integration with 3rd party systems (Salesforce, Unica & legacy systems)