about us
delivering profitable return on investment
XYZdirect's service is simply stated - we help our clients identify,
attract and keep customers through data driven digital marketing solutions. Although every solution is unique, the
solution-building process is universal, and usually commences
with our clients asking us to help solve one of 10
questions related to driving profitable return on marketing
spend.
As a data driven marketing agency we combine strategy, technology,
and creative expertise to create highly responsive, multi-channel
marketing programs designed to help you use data most profitably.
To drive profitable return on your marketing dollars and build sustainable profitable relationships with your customers we focus on 4 marketing channels.
From the development of over 5,000 campaigns we have derived a
wealth of knowledge on where our clients marketing dollars are best
spent on line, in the pursuit of bottom line contribution. It is this knowledge
which helps us frame our insights and develop our strategies and solutions.
For a glimpse of our work check out our
case histories.
Clients for whom we deliver ongoing positive return on investment
- ninemsn
- E*TRADE Australia
- Perpetual
- mla
- CityRail
- Australian Red Cross
- Sydney Aquarium
- IMAX
- St. George
- Telstra
- Austereo
- Maquarie
- Freedom
- ShelstonIP
- Acxiom
- Homeguru
- Pimco
- Chep
ninemsnXYZdirect assist ninemsn in the monetisation of its member base through cross sell of member services via email.
E*TRADE AustraliaA foundation client of XYZdirect. As E*TRADE'S digital marketing partner, we develop all digital communications including ad campaigns, micro sites and email marketing.
PerpetualXYZdirect manage Perpetual's Financial Advisor marketing via the email channel, deploying over 200 campaigns per annum.
Meat & Livestock AustraliaXYZdirect manage Australian Meat and Livestock's' marketing via the email channel to both Consumers and Key Stakeholders.
CityRailXYZdirect have developed a triggered email system which communicates Trackwork interruptions to commuters using the NSW rail network. Register for the service here.
Australian Red CrossXYZdirect were appointed as the Australian Red Cross's digital marketing agency in 2006. We develop donor acquisition campaigns and recently developed the Warm Fuzzy web site.
Sydney AquariumXYZdirect provide a highly intuitive self service email platform which Sydney Aquarium use to deploy graphically rich HTML emails to both internal stakeholders and customers.
IMAX SydneyXYZdirect provide a highly intuitive self service email platform which IMAX use to deploy graphically rich HTML emails to customers.
St. GeorgeXYZdirect has developed micro-sites, ad campaigns, email marketing and SMS campaigns to support customer acquisition across the margin lending and private client divisions of the bank.
TelstraWorking in association with Telstra's appointed Digital Agency (Singleton Ogilvy Mather) XYZdirect manage the deployment of complex email campaigns targeting the Business customer segments.
AustereoXYZdirect provide solutions across the digital channel to support on air promotions.
Macquarie LeisureXYZdirect provide a Self Serve email and SMS platform for Macquarie Leisure Group companies Dreamworld and AMF Bowling.
FreedomXYZdirect manage Freedoms sales generation marketing via the email channel.
ShelstonIPXYZdirect developed a new site with full CMS functionality and streaming news. The 170 page site was launched in January 2009. View the ShelstonIP site
AcxiomXYZdirect developed a new site for Acxiom which seeks to build a highly rich list of consumer data for future marketing purposes.
View the Win 10 Thousand site.
HomeGuruXYZdirect developed a new site for HomeGuru, a division of Real Estate.com.au.
PimcoWe developed a new site for Pimco which seeks to educate a broad audience about Fixed Interest products. View the Pimco website
CHEPXYZdirect provide a highly intuitive self service email platform which CHEP use to deploy graphically rich HTML emails to both internal stakeholders and customers.
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