In these increasingly uncertain times direct positive contribution to the bottom line from your marketing spend is paramount, here at XYZdirect it didn’t take a global credit crisis for us to establish this as direct contribution or ROI is, and always will be, our focus. Here we offer our top 5 initiatives. Read the rest of this entry »

Brief: Hit a target cost per click of $1 for a business where the key target words for the
service offering are attracting bid rates in excess of $5.00. Read the rest of this entry »

A soft bounce is an email message that gets as far as the recipient’s mail server (it recognizes the address) but is bounced back undelivered before it gets to the intended recipient. Read the rest of this entry »

If you communicate to the B2B market, particularly large professional services firms and many Global 2000 companies, HTML email compatibility has long been a thorn in your side. Read the rest of this entry »