Archive for the ‘search marketing’ Category
Quick guide to reviewing your PPC campaigns
As PPC advertising becomes increasingly competitive it is imperative that you create targeted campaigns from the outset. Here we overview the critical considerations when creating targeted Adgroups, ads and landing pages. Read the rest of this entry »
Do page 2 positions work on Google Adwords?
Campaign Overview
Our objective was to drive qualified traffic to Value Added Promotions (VAP) website,
using AdWords. Read the rest of this entry »
Skiing search marketing project just completed
Brief: Hit a target cost per click of $1 for a business where the key target words for the
service offering are attracting bid rates in excess of $5.00. Read the rest of this entry »