Google is expanding seemingly by the minute, and acquisitions are playing a big role in the search engine leader’s quest to rule the technology world. Read the rest of this entry »

Trust and relevance need to be priorities

As consumers are becoming more experienced with online channels, their expectations are changing. We have seen trust and relevance becoming significant influencers on levels of engagement and response. From this we have identified 5 key foundations to developing sustainable online dialogue: Read the rest of this entry »

Forgetting to take your mobile phone when you leave for work in the morning may soon be debilitating for Australians. Sure, the vast majority of us already rely on our mobiles for everything from listening to music, to taking pictures, and in increasing numbers to watch television, to blogging. But that’s peanuts, say industry analysts, who are sure that by the end of the decade, more than half of all Australians will be leaving their wallets, bus tickets and keys at home, and instead be using their “phones” to pay for lunch and click through train turnstiles. Read the rest of this entry »