Digital Marketing Strategy

The thoughts, ideas and insights of XYZdirect
a leading Sydney based digital marketing agency.

Archive for the ‘email marketing’ Category

Definition of hard and soft bounces

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A soft bounce is an email message that gets as far as the recipient’s mail server (it recognizes the address) but is bounced back undelivered before it gets to the intended recipient. Read the rest of this entry »

Written by David

June 17th, 2008 at 12:34 pm

Posted in email marketing

Lotus notes and html – Not great mates

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If you communicate to the B2B market, particularly large professional services firms and many Global 2000 companies, HTML email compatibility has long been a thorn in your side. Read the rest of this entry »

Written by David

April 9th, 2008 at 8:48 am

Posted in email marketing

10 html email build tips

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Here are just 10 of the many tips XYZdirect uses when advising or crafting client emails.
There are many more which we will feature for you from time to time.

Read the rest of this entry »

Written by David

February 11th, 2008 at 9:42 am

Posted in email marketing